Web analytics is the gathering, measurement, analysis and statistics of visitor behavior on your website. Effective implementation of website analytics platforms like Google Analytics, Site Catalyst Omniture, and Webtrends is important to the success of your internet marketing campaign. Analytics provides both accountability and measurement along with allowing the volumes of data produced by our online marketing services to be extracted down to useful kernels of information about your company.
Analytics is integration of technology and art. There’s the data collection and “crunching” component and the component of translating and analyzing this raw information into actionable business intelligence. Analytics helps with making decisions for your company. It is also gives you better understanding on how your online strategy is producing a return on investment.
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